Marketing has continued to evolve, and with it all of its the elements that comprise it, technological tools have facilitated the use, process and results.
A concept that transcends into the ranks and that requires a series of essential characteristics, is the Lovemarks, which corresponds to a brand that creates loyalty beyond reason.
This concept is granted to a brand that evolved to the maximum and that happens to be irreplaceable to irresistible. The Lovemarks applies not only in an article of excellent quality, but that creates an atmosphere in which the customer is immersed to make use of it, feeling a sense of belonging and identity to the product.
The features it offers transcends it into a brand that has the opportunity to reinvent itself and be strengthened, to connect between the company that represents it, the brand and the people.
A consultant must apply marketing techniques that will attract a customer to the different services that are offered in the insurance market and the tools available to correctly handle the options that it provides.
However, it is necessary that the insurance consultant within its schema to address the client, achieves attracting the other benefits and characteristics of the brand they represent, which are hidden, but that mark a competitive advantage for the company, which will keep alive the intention to purchase on a permanent basis.
When a customer feels identified with the product or service, it is because the salesperson or consultant was able to create brand loyalty, and this allows for a profit for the company, because there is an identity between the client and the brand, which allows you to create business relationships in the time.